5 Big Shifts in Shopping Behavior this Holiday Season

COVID-19 has impacted our lives in many ways and shopping is no exception. In a recent article, Bill Ready, head of Commerce at Google, identifies 5 trends that will likely impact the holiday shopping season.

1. Monthlong Cyber Monday
2. Digital newcomers driving growth
3. Skew toward online SKUs
4. Purpose-driven shopper
5. Something new, and something known

Key Points for the Small Business Owner

• Shoppers are more price-conscious than in previous years.
• Shoppers are taking to the internet to research and purchase products.
• But, they still want to buy from local businesses.
• In-store shoppers will have a better understanding of what they’re looking for before they enter the store (reduced in-store browsing).
• Online product listings or an ecommerce solution could put you at an advantage over your competitors this holiday season.

Is your business ready? If you’re unsure, contact us or schedule a consultation.