
5 Big Shifts in Shopping Behavior this Holiday Season
COVID-19 has impacted our lives in many ways and shopping is no exception. In a recent article, Bill Ready, head of Commerce at Google, identifies 5 trends that will likely impact the holiday shopping season.
- Monthlong Cyber Monday
- Digital newcomers driving growth
- Skew toward online SKUs
- Purpose-driven shopper
- Something new, and something known
Key Points for the Small Business Owner
- Shoppers are more price-conscious than in previous years.
- Shoppers are taking to the internet to research and purchase products.
- But, they still want to buy from local businesses.
- In-store shoppers will have a better understanding of what they’re looking for before they enter the store (reduced in-store browsing).
- Online product listings or an ecommerce solution could put you at an advantage over your competitors this holiday season.
Is your business ready? If you’re unsure, contact us or schedule a consultation.