Web Design

Web Design for Minnesota

Web Design for MinnesotaWeb design is, pretty obviously, the creation and deployment of websites. While that statement is quite simple, doing it right requires a deeper understanding of search algorithms, customer psychology, design principles, business strategy, and a lot of elbow grease.

A website is a bit like a digital business card: It’s a digital representation of your company that legitimizes you to potential customers and provides all your contact info.

A great website is much more than that. It exposes you to new customers, provides value to visitors, captures lead info, and can even give you insight into what your customers seek, the effectiveness of your messaging, and more. Contact us or schedule a consultation today.

 

Gravity Consulting Does It Differently

When you work with most web design firms, you pay for a new website, put it online, then hope you get the results you were looking for.

When you work with Gravity Consulting, we design and deploy a website built around your branding and needs, but we continue to monitor results through in-depth analytics, and make changes to continually improve the attractiveness and convertibility of your site. Great web design requires evolution, not revolution.

Our differentiating value comes from thoughtful analysis and persistent optimizations throughout all three points of the customer life cycle: attraction, conversion, and retention.

Web Design Blueprint

Attraction (SEO)

Search engine optimization is crucial in exposing your brand to new customers. Good SEO requires research, quality content, smart design, and a variety of other ongoing strategies. We’ll take care of the basics and coach you on ways to maximize your exposure over the long term.

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Conversion (Design)

Showing up in search results and increasing web traffic is great, but it doesn’t help your business if you aren’t converting those visitors into new customers. Our intelligent web design is focused on influencing your web traffic to take high-value actions that result in more revenue for your business.

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Retention (Relationship Marketing)

Research shows it costs between 5x and 25x more to convert a new customer than it does to retain the ones you already have. We’ll help you implement strategies and technology to create an ongoing relationship with your customers, increasing retention rates, word of mouth, and driving up revenue.

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Attraction SEO

Search engine optimization is an umbrella term that covers dozens of areas, both on your site and off it. All on-site factors can be directly controlled. Some off-site factors can be controlled while some can only be influenced.

Onsite Factors

Content

Structure

Back-end

 

Content

The content contained on your website is one of the largest factors in your ranking. Content refers not only to the language contained on your site but also to unseen content. When we talk about content, we mean the following:

  • Site language (keywords)
  • Metadata
  • Alt text descriptions
  • Sitemap
  • Schema markup
  • Rich snippets
  • Robots.txt

Structure

The structure of your site is another important factor. Structure refers to how your site is laid out both in the code and visually. Important structural considerations include:

  • Clear, easy site navigation
  • Readable URLS
  • Heading tags that structure content with only one H1 tag
  • Links to other pages on your site
  • Redirects on pages that no longer exist or have changed URLS

Back-end

There are several technical concerns that can impact your search rankings, including:

  • Responsive design (mobile-friendly)
  • Page loading speed
  • Encryption (SSL)

Offsite Factors

Google Business

Social Media

NAP

 

Google Business Listing

Claiming your business with Google is a must. It’s relatively easy and it opens up a ton of functionality, including:

  • Better ranking in local search results
  • Building and replying to customer reviews
  • Accurate location, contact, and office hours info on Google searches
  • Messaging functionality with searchers
  • Image galleries
  • Service area(s)
  • Service & product listings
  • Publishing news or offers that display in your company sidebar
  • Insight into your performance

Social Media

There are differing views on whether social media directly impacts your search ranking. Regardless of actual rank, it provides several positive benefits, including:

  • Additional NAP citations (see below)
  • Additional search listings (e.g. your Facebook page shows in Google results)
  • Amplified reach (your message reaches more people)
  • Engagement (start a conversation with your market)

Name, Address, Phone Number

There are a ton of websites out there that might contain your business info, like your social media pages, and sites that aggregate data such as Yellow Pages. Having your business name, address, and phone number consistent across as many of these sites as possible can help increase your search rankings. Consistency allows search engines to be more confident in your business info and ensures that any search clout you’ve earned is all applied to your website.

Conversion Design

Getting users to your site is only the first step. Now, we need to convert them into leads. A conversion is whenever a site user takes a desired action, like filling out a contact form, calling you, or making a purchase. Building a high converting site requires beauty, speed, and some testing.

UX / UI

Content

Analytics

 

User Experience / User Interface

Designing for user experience means creating a site that’s intuitive and easy to use. There are many simple ways to increase user satisfaction, including:

  • Clear, simple navigation
  • Content grouping
  • Use of color to highlight important elements
  • Things working how you expect
  • Fast loading times
  • Device versatility (looks and works the same on desktop, tablet, mobile)

Content

Once again, content is an important factor. In terms of conversion, how your content is laid out and displayed makes a big impact. You may have a ton of great, relevant content, but if it’s displayed in a way that repels users, it doesn’t contribute to your conversion rate. Content that’s visually appealing and broken into clear segments invites users to explore and eventually convert.

Analytics

Analytics gives us insight into nearly everything that happens on a website, including:

  • The number of users
  • The content being viewed
  • How we’re being found
  • Where are visitors are located geographically
  • The percentage of users converting
  • Technical concerns
  • And much, much more

Without analytics data, measuring performance is limited. We use analytics data to grade our performance and determine where changes need to be made in order to achieve our goals.

Retention Relationship Marketing

It’s easier and less costly to retain the customers you’ve already closed than it is to attract new ones. There are several strategies and technologies that can help you maintain and strengthen your relationships, lowering costs and improving return on investment.

Email

Social Media

CRM

 

Email Marketing

Email is still one of the most cost-effective ways for your business to keep in touch with customers. In order to make your email campaigns most effective, your content needs to be:

  • Relevant
  • Timely
  • Personal

Social Media

Social media allows you to connect and engage with your customers like never before. Your social media content should:

  • Humanize you to your customers (you are people, not a faceless corporation)
  • Keep your brand top of mind (consistent posting)
  • Display your values

Customer Relationship Management

A CRM is software specifically designed to help you maintain and strengthen relationships with your customers. From lead management, to sales, to customer service, a CRM will improve productivity and customer satisfaction.

Add Some Gravity to Your Brand

Your business rocks. Let’s make sure your future customers know.

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